Product link in. Ad creative out.
Hookzie reads the product page, works out who buys it and why, then writes the angles, hooks and scripts a media buyer would brief a creator with.
Runs on Claude. Every output shown on this page is real, generated from a public Allbirds product page.
Five real angles from the sample run
Open on the creator sitting on the stairs at 6:40am squeezing a still-damp trainer, then cut to lacing the Tree Dasher 2 and out the door in under a minute, talking about a breathable eucalyptus knit that isn't a sponge.
My running shoes are still wet from Tuesday. It's Thursday.
6:40am, squeezing water out of a shoe on the stairs
If you own one pair of running shoes, you know this feeling.
One unbroken morning: 3 easy miles, splash of water on the face, jeans on over the same Natural Black Dashers, ordering coffee at 8:15.
Ran three miles in these and wore them to coffee at 8:15.
Black on white. Nobody clocks these as running shoes with jeans.
Splashed my face, put jeans on, didn't change shoes
First line: "the top of this shoe is knit from eucalyptus tree fiber", stretch it on camera, then explain plainly why that means breathable and light, no lecture.
The top of this shoe is knit from eucalyptus tree fiber.
So I'm running in trees now?
Trees. On my feet. Stay with me.
Open with "you've heard Allbirds don't hold up", then walk through what v2 changed on the outsole and foam, say durability isn't something he can promise, and point out returns are enabled.
You've heard Allbirds don't hold up.
I can't promise you durability. I can show you what changed.
Every Allbirds comment section says the same thing
Creator jogs a wet park path in old Tree Runners, slips on a corner, then shows the Dasher 2 outsole and says this is the pair Allbirds actually built for the running part.
Slid out on a wet corner in my Tree Runners. Again.
Love your Allbirds? Don't run in those ones.
Look at the bottom of your Tree Runners right now.
4 to 6 hoursto script one product by hand.
Roughly1 in 20creatives wins. You need volume.
Creative fatigue kills a winning ad in2 to 3 weeks.
How it works
Shopify, Amazon, any product page, or paste the description.
Audiences, trigger moments, objections, proof, claims to avoid.
Pain, desire, curiosity, objection, social proof, identity, urgency, contrarian, comparison, transformation, education, humor. Each scored 1 to 10 for thumb-stop power.
Three hooks per angle. 15s, 30s and 60s UGC scripts for the 10 strongest angles. Copy-ready and exportable.
Real output
Allbirds Men's Tree Dasher 2 · $140 · Running shoe with eucalyptus fiber upper.
Open on the creator sitting on the stairs at 6:40am squeezing a still-damp trainer, then cut to lacing the Tree Dasher 2 and out the door in under a minute, talking about a breathable eucalyptus knit that isn't a sponge.
One unbroken morning: 3 easy miles, splash of water on the face, jeans on over the same Natural Black Dashers, ordering coffee at 8:15.
First line: "the top of this shoe is knit from eucalyptus tree fiber", stretch it on camera, then explain plainly why that means breathable and light, no lecture.
Open with "you've heard Allbirds don't hold up", then walk through what v2 changed on the outsole and foam, say durability isn't something he can promise, and point out returns are enabled.
Creator jogs a wet park path in old Tree Runners, slips on a corner, then shows the Dasher 2 outsole and says this is the pair Allbirds actually built for the running part.
My running shoes are still wet from Tuesday. It's Thursday.
6:40am, squeezing water out of a shoe on the stairs
If you own one pair of running shoes, you know this feeling.
Ran three miles in these and wore them to coffee at 8:15.
Black on white. Nobody clocks these as running shoes with jeans.
Splashed my face, put jeans on, didn't change shoes
The top of this shoe is knit from eucalyptus tree fiber.
So I'm running in trees now?
Trees. On my feet. Stay with me.
You've heard Allbirds don't hold up.
I can't promise you durability. I can show you what changed.
Every Allbirds comment section says the same thing
Slid out on a wet corner in my Tree Runners. Again.
Love your Allbirds? Don't run in those ones.
Look at the bottom of your Tree Runners right now.
15-second script · Angle 1
| Time | Visual | Voiceover | On-screen text |
|---|---|---|---|
| 0-3s | Phone propped on the stair rail. He's sitting on the second step, squeezing the toe of an old trainer toward the lens. | It's Thursday and this shoe is still wet from Tuesday. | 6:40am |
| 3-7s | He drops the old shoe, pulls the black Tree Dasher 2 out from under the stairs, holds it up close to camera. | So I stopped running in a sponge. This upper's knit from eucalyptus fiber. It breathes. | No on-screen text |
| 7-11s | Close on hands lacing, then a tap on the padded heel collar, foot flexing. | Heel collar's padded, so it doesn't lift on me. Three easy miles, that's all I ask. | No on-screen text |
| 11-15s | Door opens, he steps out onto the driveway, camera follows his feet for two strides. | Allbirds Tree Dasher 2. Returnable if the fit's off, which is why I tried them. | Tree Dasher 2 |
Generated from a public Allbirds product page for demonstration. Hookzie is not affiliated with Allbirds.
Who it's for
Testing 5 products a week.
Product link in. Angles, hooks and scripts ready to test.
Briefing UGC creators for many clients.
Shot-by-shot scripts with voiceover, on-screen text, creator persona and B-roll notes.
The whole marketing team.
A strategic brief, 50 angles, 150 hooks and 30 scripts in one run.
Pricing
Monthly billing selected. Starter: $29 per month. Pro: $79 per month.
$29/month
Billed monthly.
30 runs per month
$79/month
Billed monthly.
300 runs per month
Billing and access are handled by Whop. Cancel anytime from your Whop account.
Choose your plan and billing cycle on Whop.
Shopify and most product pages directly; Amazon and locked pages via a fallback fetch; or paste the description.
No: a four-stage pipeline with an analyst step, a strategist step, and rules that reject generic hooks; structured output; every hook is tied to a specific angle and audience.
About two to three minutes; results stream in as they finish.
Yes, unlimited products, runs are the only limit.
3-day free trial on Starter; cancel in Whop before it ends and you pay nothing.
It is instructed not to, and it lists claims to avoid for each product.